Chapter 8

 

The Senior Market

 

 

Risk

 

Fixed-rate annuities are considered a very safe financial investment. Variable annuities have a greater degree of risk due to the type of investing involved. Statistically, individuals over 60 years of age have traditionally been purchasing fixed annuities although variable annuities are now being sold in record numbers.

 

Risk is no greater for a senior person than it would be for someone of a lesser age. Even with a variable annuity, risk is less than for stocks. According to Gordon Williamson, attorney, financial planner, and branch manager of LPL Financial Services, holding just one stock is more than six times as great a risk as a 100-stock variable annuity portfolio.

 

The most-stated reason senior Americans reposition their assets into annuities are the safety they offer. In addition, other features appeal to the retired individual. Growth is tax deferred, which is an advantage when the money is not needed for day-to-day living expenses. Principal is guaranteed at all times and there are minimum interest rate guarantees. Current rates have generally been higher than minimum guaranteed rates, although in recent years, with rates so low, that has not always occurred. While annuities may seem ho-hum to the younger ages, for senior Americans they offer exactly what is desired: safety of principal, tax-deferred growth, professional management, flexibility, partial free withdrawals without surrender penalties, and the possibility if annuitized for lifetime income. The ability to invest a single lump sum is also an advantage for senior Americans since they are often repositioning their assets to annuities from other higher-risk investments.

 

There are services that rate how annuities are doing. The Variable Annuity Research and Data Service (VARDS) Report is a monthly publication; an annual subscription costs $698. They will provide a sample copy at no cost (770-998-5186).

 

Another source is Lipper Analytical securities Corporation. The Lipper Variable Insurance Products Performance Analysis Service provides figures on the performance of variable annuities and variable life insurance products. They, too, will provide a sample copy of their reports (212-393-1300). An annual subscription costs $9,000.

 

Morningstar is perhaps the best-known variable annuity analytical service. They publish the Variable Annuity and Life Performance Report, which is $95 per single issue or $295 per quarter. It is a 400-page publication and covers about 5400 different sub-accounts. Their number is 800-735-0700.

 

Obviously, at those prices, senior investors are not going to be purchasing the publications, but they are often available at local libraries.

 

Pre-Retirement and Post-Retirement Planning

 

When investors have youth on their side, they are more likely to invest in higher risk investments, such as stocks. While the risk is higher, they have time on their side so they can handle the risk easier than a person who is retired, without opportunity to make up their losses.

 

Younger individuals also may want to have a more tangible investment than that offered by annuities. Investing in stocks, real estate, or even a small business is something the investor can enjoy, while hopefully also making a profit.

 

Most investing involves risk. Even certificates of deposit involve risk inflation. If the savings earn too little, inflation will erode all growth, perhaps even causing a loss. The goal of investing is relatively simple: make your money grow faster than inflation and taxes. While the goal is simple, the process may not be. Investing itself is a simple process: an individual earns money and puts it somewhere to earn interest growth. Investing is the process of making choices (should I buy a new television or a new stock?). Those who sell material items are good at using words that sound good (Invest in a new car). Most Americans fall into the trap of spending rather than saving. For those who do manage to save and invest it is important that their efforts are rewarded.

 

Prior to retirement, money is often placed in vehicles that are understandable, but not wise. The local bank is one such place. Banks play an important role in our financial lives, but they seldom are a good investment choice. It is not unusual for people to keep far more than they should in their checking account, where it earns little or no interest. Any interest that is earned is taxed taking away even that little bit of growth.

 

Certificates of deposit have an appropriate place in our lives, but they are taxable vehicles. They are not suitable for long-term investing aimed at retirement. The yearly tax placed on the growth of CDs erodes the earning value they have.

 

The bottom line is simple: it doesnt matter how much is earned during the working years if nothing is saved for retirement. Many high-earning individuals never manage to save a dime, while modest earning individuals are able to save routinely. Some people will always live for today and ignore tomorrow.

 

Managing to save something for retirement is the first half of the battle; the second half is managing to hang on to it. While faulty spending habits are by far the greatest problem Americans have, understanding what to do with what they save runs a close second. Todays consumer is bombarded with financial advise from those who may be least qualified to give it. Magazines, seminars, and radio personalities all want to tell Americans what to do with their savings. Barbara Roper, the author of Consumer Federation of Americas report on the financial planning industry stated that 85 percent of financial planners earn some or all of their income from commissionable products. That means they have a reason to recommend the products (income) and may not always be working for the benefit of their clients. There is a conflict of interest from the very beginning. Even fee-based planners may have a conflict of interest. Why? If they recommend real estate or other items that do not involve their management they are removing part of the assets they earn fees from.

 

In the past many employers contributed to retirement plans and handled the management of the funds through professional money management firms. All the employee had to do was make sure he set aside as much as was allowed from their paycheck. Today, more and more employees are being required to take over the responsibility of their own retirement funds. Under 401(k) Plans, for example, employees need to be educated about how much they need to save and how to invest it.

 

Most people who manage to retire with adequate retirement funds did it through common sense practices; they spent reasonably, didnt try to have everything in life immediately, avoided excessive debt, put money aside on a regular consistent basis, and saved through vehicles they understood. They avoided get-rich-quick-schemes and made sensible financial decisions.

 

Now that retirement is a reality, the senior American must make decisions with a little different focus. Prior to retirement, growth was the focus. Once retirement arrives, safety of principal is the focus since the principal must be preserved. Most want to be able to survive in a comfortable style on the interest growth the principal generates.

 

What does all this mean? During ones working years, growth is the financial focus, but during retirement preservation of capital is the focus. That means safety of principal. Our recent low interest rates have been devastating to many retired Americans. It was impossible to live totally from interest earnings as they dipped to historical lows. Safety is still a prime concern so annuities will continue to be one financial vehicle that retired Americans will use.

 

Social Security Benefits

Social Security benefits are meant to supplement retirement savings. Many Americans will be depending primarily on social security, however, because they failed to plan appropriately themselves.

 

Retirement income is often compared to a three-legged stool each leg is necessary or the stool will topple. One leg is Social Security income, one leg is pensions, and the final leg is private savings. Each leg is equally important to the stability of the stool, but the legs are not necessarily equal in strength.

 

For most senior Americans, Social Security provides the bulk of the income. This is not necessarily how it should be, but its how it is. Created as a result of the depression in the early 1900s, Americans initially thought Social Security would support them in their retirement. As time passed, Americans realized this is not realistic.

 

Social Security is financed by a payroll tax paid equally by employees and employers. It has often been thought that the tax we pay is for ourselves when we retire. In truth, the taxes currently paid are supporting those currently receiving Social Security benefits. There is no account in each workers name accruing income for retirement. Current workers support current retirees.

 

To qualify for Social Security benefits an individual must be fully insured meaning at least 40 quarters of coverage must exist. This equates into ten years of employment that qualified under Social Security.

 

The Social Security Administration uses a wage-index factor to adjust earnings for each year prior to age sixty. The adjustment increases earlier earnings to approximately their current equivalent value. Only earnings up the wage base the maximum amount of earnings each year on which each person must pay Social Security taxes are counted. After age 60 earnings are not indexed; actual earnings are used instead.

 

There are four types of benefits available under Social Security:

 

  1. Retirement Earnings, the type we are most familiar with.
  2. Survivors Benefits.
  3. Disability Benefits.
  4. Medicare Benefits.

 

There are formulas for figuring out how much in actual dollars one can expect to receive from Social Security during retirement. It would be easier to simply contact them and receive a report, which will show the figure (800-772-1213).

 

Those who have not worked may still be eligible for Social Security benefits based on their spouses earnings. When the spouse reaches age 65 he or she may draw approximately half of the amount earned by their fully qualified spouse.

 

The Social Security Administration places a cap on the benefits an individual may receive after retirement. The maximum amount will vary depending upon the level of each persons PIA, or primary insurance amount. The figure varies from 150 to 188 percent of the PIA. That is why it can be very important to place assets where they grow tax-deferred.

 

SS Survivors Benefits

Social Security Administrators view eligibility requirements for Survivors benefits differently than they do retirement benefits. In order for a persons beneficiaries to receive benefits from Social Security, the worker must be either fully insured or currently insured by the program at the time of his or her death. Survivors benefits are also affected by the number of eligible quarters in the workers history.

 

SS Disability Benefits

It is very difficult to qualify for Social Security disability benefits. The rules are strict and rigidly enforced. In order to qualify one must meet their definition of disabled: have the inability to perform any substantial gainful work. The key word is substantial. The Social Security administration takes into consideration such things as the persons age, their education and past work experience when making this determination. The mental or physical impairment must also be expected to continue for at least 12 months or must be considered to be a hazard to life expectancy (possibly result in death).

 

There is a waiting period even if approval is granted. An individual must be disabled for a full five months before any benefits will be paid.

 

According to a study conducted by the Employee Benefits Research Institute how social security benefits will figure in depends upon the income received. Those with annual incomes of $25,000 or more will receive roughly 40 percent of personal income from interest and dividends. Social Security will supply 21 of retirement income for people sixty-five and older. Pensions will supply 17 percent of income.

 

Those with incomes of $12,000 to $25,000 annually will rely more heavily on Social Security benefits. In these families, Social Security will supply 48 percent of personal income with interest and dividends supplying 22 percent. Pensions will supply 20 percent of their income.

 

Many elderly households will continue to receive income from working. Those with incomes of $23,000 or more will receive an additional 20 percent from employment. We have seen a rising number of retired Americans returning to work in some form. It seems to be playing an increasingly important role in the lives of those 65 and older. There are two reasons, reports Sylvia Porter, a financial analyst: first fewer people have earned adequate retirement pensions from previous employers, and second Social Security was relied on too heavily and it hasnt proven to be adequate.

 

Retirement Plan Distributions

 

Most Americans assume they will receive enough money to live on in retirement even if they havent personally planned financially. According to Consumer Reports, pension plans provide some amount of retirement income for only about 27 percent of those who are 65 years old or older. That is not to say it provides adequately. All too often, the pensions received fall far short of adequate. This figure does not include those who received a pension cash-out at retirement. Approximately 73 percent did receive some type of cash distribution at retirement, which was then reinvested (hopefully) into another type of financial vehicle.

 

Pension benefits come from all employee plans that defer income or provide payments after retirement. An employer pension plan is most likely to be a qualified plan. They are tax-deferred and meet all government requirements. Personal retirement plans are likely to be non-qualified. They may also be tax-deferred, but they do not have to meet government requirements for pension plans.

 

A pension is either a defined benefit plan or a defined contribution plan. A defined benefit plan is like a fixed-rate annuity because the amount of the benefit is known. A defined contribution plan is like a variable annuity because the benefit is not known, but the contribution is a set amount. The benefit will depend upon the performance of the investments.

 

Investing Retirement Assets

 

When the approximately 73 percent of Americans received their pension distribution in a lump sum those who were wise reinvested the funds for their retirement support. Many of those will have invested in vehicles they consider to be safe and secure from unnecessary investment risk. All investments carry some amount of risk, if only from inflation (loss of buying power). Annuities have often been the investment of choice.

 

Insurance Requirements During Retirement

 

There was a time when Americans could count on continuing their health insurance from their employer. That is seldom possible today. In addition, retirement brings health insurance needs that are unique to the age group. The types of insurance that retirement will require include a Medicare supplemental coverage if the retiree is age 65 or more and long-term nursing home coverage (which may include home health care as well).

 

There are ten standardized forms of Medicare supplements, labeled Plan A through Plan J. Each of the ten forms is the same, regardless of which state they are issued for. There are a couple of states that are unique in that they have their forms. California uses the ten standardized forms.

 

Medicare is a form of insurance, through the federal government, that partially pays for hospitalization and for medical services, such as a doctors care. A Medicare supplement supplements Medicare, which means that each of the ten standardized forms is designed to work with Medicare. If Medicare totally denies a claim, so will the supplement unless it is for a specified service, such as prescription drugs (offered in two of the ten plans).

 

Long-term nursing home care and home health care services are available in a special type of insurance called long-term care insurance. This type of policy is very specialized and requires far more discussion than will be provided here. In California, agents may not sell long-term care policies unless they have completed the required course for long-term care (a course specially designed for California agents).

 

Medicare does not cover the costs of long-term care, although there are very limited benefits for skilled nursing home care, the highest level of care received in a nursing home. There are three levels of care: skilled, intermediate, and custodial. Custodial care may also be called maintenance care, since it is the care associated with maintaining the basic living requirements (eating, bathing, ambulating, and so forth). Both skilled and intermediate care is associated with recovery, containing some type of medical or rehabilitative care.

 

Some might consider long-term care policies expensive and the older one is at the time of application the more it expensive it is. It is best to purchase this type of insurance prior to the age of 60 in order to maintain a lower policy cost. Long-term care policies, called LTC policies, covers only the costs associated with that type of care; they do not pay for hospitalization nor do they cover the costs of a physician. Not everyone will need to purchase coverage for care in a nursing home or care received at home, but for many it will be a prudent purchase. Whether or not one should purchase such coverage requires thought and research. It should not be decided on the basis of this limited information.

 

Medicare supplemental insurance may be purchased from any source that is viewed as financially stable (insurers should be rated A by A.M. Best). Long-term care insurance should also be purchased from a financially strong insurer, especially since benefits may not be needed for several years after purchase. Most professionals would consider research into this type of policy to be part of estate planning. It is one way to preserve assets for beneficiaries.

 

Assessing the Will or Trust

 

One very important part of estate planning is the will and, if applicable, the trust. Every person of legal age should have a will even if they consider themselves without assets. Of course, those with assets most definitely need a will. Even when a trust, whether revocable or irrevocable, is in place a will is still appropriate and needed.

 

Simply drafting a will is not enough. It needs to be reviewed annually and updated as changes occur. Any major change in family membership should trigger reassessment. This would include divorce, marriage, births, and deaths.

 

Changes in assets might also require a new or revised will. Codicils can be added to an existing will, but there should never be excessive codicils. Anything that muddies up the strength or intent of the will weakens it and leaves the will open to dispute.

 

Selling to the Senior Market

 

Senior Americans should not automatically be viewed as nave when it comes to finances. The vast majority has had a lifetime of learning and experiences that younger Americans lack. Senior Americans have also been exposed to sales practices of all kinds and may not be taken in by some, as a younger person would be. Older Americans have come to realize that there is no such thing as get-rich-quick. They know it takes common sense and planning to have a secure future.

 

Having said that, it is also true that as we age health conditions can deteriorate an otherwise sound mind. The salesperson can recognize some of the signs of mental deterioration. During the sales presentation it may become evident that the investor is obviously not retaining presented information. There may be medical equipment in the room. The investor may obviously not be in prime health, which could impair his or her ability to understand the products being presented.

 

California Civil Code 38 and 39 states:

A person entirely without understanding has no power to make a contract of any kind, but the person is liable for the reasonable value of things furnished to the person necessary for the support of the person or the persons family.

 

(a) A conveyance or other contract of a person of unsound mind, but not entirely without understanding, made before the incapacity of the person has been judicially determined, is subject to rescission, as provided in Chapter 2 of Title 5 of Part 2 of division 3.

(b) A rebuttable presumption affecting the burden of proof that a person is of unsound mind shall exist for purposes of this section if the person is substantially unable to manage his or her own financial resources or resist fraud or undue influence. Substantial inability may not be proved solely by isolated incidents of negligence or improvidence.

 

Product Complexity

 

Some products may be complex and/or high risk. The investor will need to fully understand the risks involved. Perhaps some of the reason senior Americans prefer annuities is the fact that they do understand them. However, variable annuities may not be as easily understood as fixed-rate annuities. Equity-Indexed Annuities are also more complex than fixed-rate annuities. If there is any chance that the complexity of the product, combined with indications that the investor is lacking short-term memory or judgment exists, the agent must immediately either stop the sales presentation or consult with the investors legal or personal advisor.

 

 

Agent Ethics

 

Every agent has an ethical responsibility to every investor, regardless of age. However, senior Americans present unique ethical issues. As Civil Code 38 and 39 demonstrate, agents may not pursue sales with those who are not mentally able to form a sound judgment based on the presented facts. Beyond the civil code, it would simply be unethical to pursue a sale with a person not able to make sound judgments.

 

Every agent has an ethical obligation to each person they deal with professionally. Those ethical codes dictate that they do their best to present each investor with full facts regarding each type of investment they are representing. This is not only their ethical responsibility it is a requirement.

 

End of Chapter Eight

United Insurance Educators, Inc.