Moral Obligations:
Upholding Integrity in Practice
Table of Contents
| 
   Our Debt  | 
  
   1  | 
 
| 
   Defining Morality  | 
  
   1  | 
 
| 
   Staying on the Path  | 
  
   1  | 
 
| 
   What Are Moral Obligations?  | 
  
   2  | 
 
| 
   Legal Issues  | 
  
   3  | 
 
| 
   Legal Obligation  | 
  
   4  | 
 
| 
   Professional Ethics  | 
  
   5  | 
 
| 
   State-Mandated Ethics  | 
  
   6  | 
 
| 
   Principles Versus Rules  | 
  
   7  | 
 
| 
   Meeting Educational Requirements  | 
  
   8  | 
 
| 
   Preventing Public Harm  | 
  
   10  | 
 
| 
   Integrity  | 
  
   11  | 
 
| 
   Objectivity  | 
  
   11  | 
 
| 
   Competence  | 
  
   11  | 
 
| 
   Example  | 
  
   12  | 
 
| 
   Fairness  | 
  
   13  | 
 
| 
   Confidentiality  | 
  
   13  | 
 
| 
   Professionalism  | 
  
   13  | 
 
| 
   Diligence  | 
  
   13  | 
 
| 
   Misrepresentation and Misconduct  | 
  
   13  | 
 
| 
   The Fiduciary Duty of an Insurance Agent  | 
  
   14  | 
 
| 
   Legal Foundations of Fiduciary Duty in Insurance  | 
  
   14  | 
 
| 
   Key Elements of an Insurance Agent’s Fiduciary Duty  | 
  
   14  | 
 
| 
   Loyalty  | 
  
   14  | 
 
| 
   Disclosure  | 
  
   15  | 
 
| 
   Diligence and Competence  | 
  
   15  | 
 
| 
   Confidentiality  | 
  
   15  | 
 
| 
   Proper Handling of Funds  | 
  
   15  | 
 
| 
   Avoiding Conflicts of Interest  | 
  
   15  | 
 
| 
   Key Elements from IAIS Guidance  | 
  
   15  | 
 
| 
   Fiduciary Duty in Practice  | 
  
   16  | 
 
| 
   Fiduciary Duties and Ethical Standards  | 
  
   16  | 
 
| 
   Fiduciary Duty in the Age of Technology  | 
  
   17  | 
 
| 
   Ethics & Risk Control  | 
  
   17  | 
 
| 
   Agent Liability  | 
  
   18  | 
 
| 
   Company Insolvencies  | 
  
   18  | 
 
| 
   Third Party Liability  | 
  
   18  | 
 
| 
   Hidden Costs of Litigation  | 
  
   19  | 
 
| 
   Documenting Procedures for Self-Protection  | 
  
   20  | 
 
| 
   Imposed by Law: Promise of Good Faith  | 
  
   21  | 
 
| 
   Professionally Moral  | 
  
   21  | 
 
| 
   Morality Made Simple  | 
  
   22  | 
 
| 
   Honesty – A Moral & Legal Obligation  | 
  
   22  | 
 
| 
   Policy Replacement  | 
  
   23  | 
 
| 
   Gallup Survey  | 
  
   24  | 
 
| 
   Corporate Ethics  | 
  
   26  | 
 
| 
   Conducting Business – A Moral Concern  | 
  
   27  | 
 
| 
   Enron Relied on Appropriate Accounting  | 
  
   28  | 
 
| 
   A Personal Choice  | 
  
   29  | 
 
| 
   The Exceptional Man  | 
  
   30  | 
 
| 
   “My Dog Ate My Homework.”  | 
  
   30  | 
 
| 
   Taking the Moral Path  | 
  
   31  | 
 
| 
   Individual Moral Development  | 
  
   32  | 
 
| 
   Integrating Morality Into Our Lives  | 
  
   33  | 
 
| 
   Developing A Work Ethic  | 
  
   33  | 
 
| 
   Acting in the Best Interest of the Majority  | 
  
   33  | 
 
| 
   Expanding Our Moral View  | 
  
   34  | 
 
| 
   Acknowledging the Needs of Others  | 
  
   34  | 
 
| 
   Listening Our Way to Success  | 
  
   35  | 
 
| 
   Fulfilling Our Obligation to the Client  | 
  
   36  | 
 
| 
   Making Our Own Moral Choices  | 
  
   36  | 
 
| 
   Progressively Moral  | 
  
   37  | 
 
| 
   Can You Teach An Old Dog New Tricks?  | 
  
   38  | 
 
| 
   Philosophic Morality  | 
  
   39  | 
 
| 
   Policy Presentations  | 
  
   40  | 
 
| 
   Insurance Applications  | 
  
   40  | 
 
| 
   Representing the Companies With Honesty  | 
  
   42  | 
 
| 
   The First Step is Awareness  | 
  
   42  | 
 
| 
   Comparing Company Practices  | 
  
   42  | 
 
| 
   Comparing Losses and Gains  | 
  
   43  | 
 
| 
   Public Trust  | 
  
   43  | 
 
| 
   Know the Products  | 
  
   43  | 
 
| 
   Acknowledging Our Moral Obligations  | 
  
   44  | 
 
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