ETHICS

TABLE OF CONTENTS

Introduction to Ethics	1
WELCOME	2
Definitions in The Real World	6
eth'ics (eth'iks) n. pl.	6
Example #1	9
Example #2	10
Example #3	11
Example #4	13
Example #5	14
Why Be Ethical?	16
four basic issues	16
Egoism versus egotism	19
What is the scope of ethics?	20
What does it take to be a moral person?	22
What kind of work do you want to do?	24
What do I want my legacy to be?	24
Example #1	25
Example #2	26
Example #3	27
Example #4	28
What are our responsibilities to other moral persons?	29
Ethics in Action	32
Objectivist Ethics	32
What does Ethics in Action Mean?	33
Example	36
Howard Fischer Associates - character traits	40
Sympathy & Empathy	45
Looking the Part	50
Courtesy	51
The “image” technique	52
Greed	53
When Views Differ on Ethics Who Will Decide What is Right?	58
Variability of moral valuation	58
Rationalizing	61
Understanding	64
Mores	65
Behavior	65
Mandate / Customs	66
Morally Correct	67
When you Really Want to be Somebody	68
pro bono	70
Considering if an agency is right for you	71
Ethics in Selling	74
Setting Appointments	74
Getting in the Door	76
Laying out Policy Benefits and Limitations	78
Steps to minimize misunderstandings	79
Policy Replacement	80
When the Agent Allows Misconceptions	82
When the Premium Seem Too High	83
Obtaining Proper Signatures from the Client	84
Keeping in Touch After the Sale	84
Selling the “Fast Buck” Items	87
Commingling Funds	88
Getting Education in a Timely Manner	88
Ethical Investing - Is It Possible?	92
Ethics & Money	92
Nothing happens unless you get involved personally in your own money management.	94
Investment Avoidance Approach	95
Investing from a Positive Approach	96
National Council of Churches	97
Investing from the Activist Approach	98
Gadflies	99
Where does an Individual Begin?	100
Capital Gains & Income	101
Know Thyself	102
Investment Portfolios	103
Can you Objectively Appraise Yourself?	104
Finding the Right Professional	109
Brokers	110
Who or What is Ethical?	113
Finding Out What You Need to Know	115
prospectus	117
Looking for Promising Small Companies	118
Which Small Company is Worthwhile?	120
Living for Today as well as for Tomorrow	123
Fixed & Variable Income	123
Are Tax Dollars Ethical for the Individual	126
Tax Shelters and the Ethical Investor	128
Tax credits & Depreciation allowances	128
General Rules of Thumb	129
Can the Ethical Investor Not Consider Retirement Planning?	131
Rules for Retirement Planning	131
Living Day-In and Day-Out	134
Ethical Insurance	137
Replacement Selling	138
Selecting Ethical Insurance Companies	140
Shareholders & the Proxy Vote	142
Proxy means ...	143
Agent Due Diligence	145
Limitations to the Technical Approach	145
Negative cash flow	147
Ethical behavior tends to have ...	153
Individual ethics & Business ethics	155
Due Diligence:  A Matter of Ethics	156
What does the term, due diligence, actually mean?	157
Using financial rating services	159
Insurer Solvency	162
A.M. Best	162
Chart	163
Financial Size Categories	163
Quantitative Evaluation from A.M. Best	164
Qualitative Evaluation by A.M. Best	166
Understanding the Rating System	167
Rating Modifiers	169
Performance Modifiers	170
Affiliation Modifiers	171
Rating “Not Assigned” Categories	172
Many Rating Companies to Choose From	174
Determining Who We Are	176
Universal Moral Law / categorical imperative	177
All Moral Traditions Examine Same Basic Questions	178
If it’s Legal, it Must Be Moral!	180
Moral certainty	182
Commitment to Acting Ethically	184
Last page	185

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