Ethical Marketing in Insurance

Table of Contents

Chapter 1 - Ethical Marketing in Insurance	1
Requirements of Different States CA Article 6.3	1
Responsibilities in Marketing Strategies 1-4	1
Honesty & Professionalism	2
Value of the Insurance Product	2
Reasons why an agent sells an inappropriate policy	3
Planning Financial Strategies	3
Two Elements in Ethical Marketing	4
State Requirements Regarding Advertising	5
Door Approaches	7
Example from Texas Sec. 541.059	7
Referral Business	8
NAIC Appendix A Disclosure	9
Looking at the General Picture	11
Ethics by definition	12
Mores by definition	12
Ethical Expectations	13
Easier to say what is NOT ethical	13
Chapter 2 – CA Anti-Fraud Training	16
What is the Fraud Division?	16
Enforcement Branch Overview	17
Why Does the Fraud Division Exist?	17
Fraud Division Programs	18
General Overview of Insurer Requirements	19
Definitions	19
Adequacy of SIU Operation	21
Cooperation with Law Enforcement IFIR	21
SIU Insurance Fraud Investigation Requirements	22
Referral of Suspected Fraud to the Department	23
Training Requirements for SIU Staff & Integral Anti-Fraud Personnel	23
Detection	25
Databases Available	25
Fraud Warning Language	25
Referral	26
California Department of Insurance (CDI) Fraud Division	27
The Scope & Correct Application of the False & Fraudulent Claims	27

United Insurance Educators, Inc.