Table of Contents
| 
   Introduction  | 
  
   1  | 
 
| 
   Legal Definition of Earthquake  | 
  
   1  | 
 
| 
   The Richter Scale  | 
  
   2  | 
 
| 
   Seismologists formula  | 
  
   3  | 
 
| 
   Increased seismic activity and fracking  | 
  
   4  | 
 
| 
   Earthquake Insurance  | 
  
   6  | 
 
| 
   Consider key factors that go beyond the surface of the policy  | 
  
   8  | 
 
| 
   Few Insurers Offer Earthquake Policies  | 
  
   9  | 
 
| 
   Factors Affecting the Buying Decision  | 
  
   11  | 
 
| 
   Who Should Purchase Earthquake Coverage?  | 
  
   12  | 
 
| 
   Exclusions or Limittions in Earthquake Policies  | 
  
   14  | 
 
| 
   Fire  | 
  
   14  | 
 
| 
   Land/Vehicles/Pre-Existing Damage  | 
  
   15  | 
 
| 
   External Water Damage/Masonry and Brick Veneer  | 
  
   16  | 
 
| 
   Determining Insurance Amounts  | 
  
   16  | 
 
| 
   Coverage Limits and Sub-Limits  | 
  
   16  | 
 
| 
   Replacement Cost versus Market or Loan Value  | 
  
   17  | 
 
| 
   The 80% Rule and Periodic Reviews  | 
  
   17  | 
 
| 
   Contents and Personal Property/Additional Living Expenses (ALE)  | 
  
   18  | 
 
| 
   Deductibles and Cost-Sharing in Earthquake Insurance  | 
  
   18  | 
 
| 
   How Deductibles Are Applied/Deductibles and Affordabilit Concerns  | 
  
   19  | 
 
| 
   Why Deductibles Are Structured This Way  | 
  
   19  | 
 
| 
   Per-Occurrence or Per-Coverage Deductibles  | 
  
   20  | 
 
| 
   How Insurers Price Earthquake Coverage (U.S. & Canada)  | 
  
   20  | 
 
| 
   Location (macro-zone + micro-site)/Age and Codes  | 
  
   21  | 
 
| 
   Construction Type and Building Height  | 
  
   21  | 
 
| 
   Rebuild Cost (Replacement Cost) and Local Inflation  | 
  
   21  | 
 
| 
   Deductible Selection (Percent of Coverage)  | 
  
   22  | 
 
| 
   Risk Concentrtion & Reinsurance/Mitigation and Credits  | 
  
   22  | 
 
| 
   Coverage Nationally (U.S. & Canada)  | 
  
   23  | 
 
| 
   Commercial Property Considerations  | 
  
   23  | 
 
| 
   Buying Commercial Earthquake Coverage is a Stratigic Choice  | 
  
   25  | 
 
| 
   Commercial Underwriting  | 
  
   25  | 
 
| 
   Chart:  | 
  
   27  | 
 
| 
   Options for Insurance Coverage to Cover Potential Loss  | 
  
   27  | 
 
| 
   Toolkits To Consider  | 
  
   28  | 
 
| 
   Case Study: Earthquake Coverage with various options in Action  | 
  
   31  | 
 
| 
   Mitigation Strategies  | 
  
   32  | 
 
| 
   Post-event Recovery  | 
  
   32  | 
 
| 
   Earthquake Business Insurance – Summary/Recap  | 
  
   33  | 
 
United Insurance Educators, Inc.
Phone: (253) 846-1155
Email: mail@uiece.com